Sony has revealed it will be launching a new high-spec mirrorless camera in March. The Alpha 1 packs a punch with its groundbreaking ability to reel off 30 images per second of continuous photo shooting and record 8K video at 30fps.
Priced well above its competitors Canon and Nikon, Sony is promising potential customers that they will take delivery of a camera that will be ‘the most technologically advanced, innovative camera’ ever made.
Sounds like a match made in heaven for action photographers, especially as Sony still leads head and shoulders above the rest with its autofocus system. The Alpha 1 speeds up Eye AF, enabling rapid moving shots of wild birds and animals in action with an autoexposure and autofocus at 120 calculations a second. In fact, Sony claim that the Alpha 1 is the world’s first to have a high-resolution OLED electronic viewfinder with a refresh rate of 240Hz!
The camera has built-in optimised algorithms which means that it is capable of tracking an object like a still bird that then takes to the sky without losing photographic quality. This is one very impressive device with its five-axis image stabilisation and an ISO range of 100–32,000, enabling it to maintain full AF and AE tracking performance. The Alpha 1 also boasts video capability that can shoot 10-bit 8K30 and 4K120 respectively, without any pixel binning. It also has a 16-bit RAW external recorder to boot.
The Alpha 1 clearly is a magnificent piece of camera kit that reflects Sony at its best. The hefty price tag is not for the faint-hearted at an RRP of £6,499 but there is no doubt it will be in demand from professional photographers wanting to own this beast from March.
source: presscentre.sony.eu
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